The ADR Revision is Here – It’s a Missed Opportunity but We Can Turn the Tide

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The European Commission's ADR Directive revision falls short in key areas, impacting consumer rights, social justice, and the European Green Deal. Explore the good, the bad, and the fuzzy aspects of this critical proposal and learn how we can demand a more ambitious approach.
Photo by Polina Kovaleva:

While consumer rights, social justice, and environmental and energy sustainability are the most pressing issues, the European Commission’s recent proposal for revision of the Alternative Dispute Resolution (ADR) Directive presents a critical juncture in our journey towards a more equitable and transparent consumer protection landscape. While the Directive aims to offer a streamlined approach to resolving disputes, this revision falls short in several key areas, as also pointed out by BEUC. This blog post aims to dissect the good, the bad, and the fuzzy aspects of this revision, with a particular focus on its implications for the most vulnerable.

Complaints and Disputes Are the Litmus Test of Organizational (and Democratic) Integrity

Complaints and disputes are not just grievances; they are excellent indicators of trust in an organization – and in society in general. If you complain, it’s because you believe someone will listen to you and act on the challenge you are currently facing. They are part of an access to justice (redress) equation and the proof of a healthy and balanced relationship. Research has demonstrated that certain categories of people, usually those who are lower-income, less socially integrated, and less technology-savvy, have more difficulty complaining. Therefore, streamlining complaint processes to make them more accessible is not just a procedural necessity; it’s a social imperative. This is why, at least in the energy sector, trader’s participation is mandatory. So why shouldn’t it be the case in all sectors, at least in the regulated ones or for the biggest market players?

The Good, The Bad, and The Fuzzy

The Good:

The revision does bring some commendable changes to the table. It broadens the scope of disputes covered, including those related to geo-blocking and switching of service providers. It also introduces a human touch to automated procedures, a step towards more empathetic dispute resolution. But let’s not get carried away; these merits are overshadowed by glaring gaps.

The Bad:

The revision glaringly omits mandatory participation by traders, especially those outside the EU. This is particularly detrimental in the case of online marketplaces, where the absence of compulsory participation further tilts the balance of power in favor of traders over consumers. It also dilutes consumer awareness by removing the obligation for online traders to provide a link to the Online Dispute Resolution (ODR) platform.

Moreover, the revision fails to adequately address cross-border disputes, leaving consumers navigating a labyrinth of foreign entities and languages. The so-called “minimum harmonisation approach” is quite paradoxical. While it claims to enhance the use of ADR in cross-border disputes, it does nothing to elevate the standards of quality, thereby undermining consumer trust. How can one be confident that a complaint will be adequately handled in another country?

Additionally, the revision does not address the crucial aspects of independence and quality. The Commission’s invitation for systems to align with the quality criteria of the ADR Directive is insufficient and lacks the teeth to enforce meaningful change.

These omissions are not just oversights; they are setbacks in our pursuit of a fair and transparent consumer protection mechanism.

The Fuzzy:

The proposal to replace the ODR platform with a new digital tool is a double-edged sword. While innovation is welcome, the question remains: is this the best use of our resources?

The Challenge of Binding/Non-Binding Outcomes

The issue of whether ADR outcomes should be binding is not just a legal nuance; it’s a matter of consumer trust. The revision does little to clarify this, leaving consumers in a state of uncertainty.

Article 47 – The Right to an Effective Remedy

Article 47 of the EU Charter of Fundamental Rights guarantees everyone the right to an effective remedy and a fair trial. The revision’s failure to make trader participation mandatory is a direct affront to this principle.

Why It’s Your Battle Too: The Stakes of the ADR Directive for Every Consumer

ADR is not just a bureaucratic exercise; it’s a social contract. It offers a lifeline to vulnerable populations and serves as a barometer for the health of our consumer protection systems. Moreover, a robust ADR system could be a powerful ally in our fight against misleading green claims, thereby contributing to achieving the objectives of the European Green Deal. 


MEPs and decision-makers, the ball is in your court. This revision is currently a missed opportunity, and we can’t afford to let it pass without challenge. If we are to make strides in consumer protection, we must demand a more ambitious, transparent, and inclusive ADR Directive.

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